Lipstick Feature: Jordan's Journey

We're LOVING our new Jordan lipstick shade, but Jordan is more than a name for a shade of lipstick… Jordan is a fun-loving young lady with a passion for makeup and style, a dream in her heart to become a nurse, desires to start a family one day, and make an impact on the community in a profound way.

On March 16th, 2015, everything changed. The hopes and dreams came to a screeching halt when she and her best friend were in a tragic car accident resulting in both of their lives ending way too young.

Jordan may have not fulfilled her dreams to become a nurse or start a family, but she did make a wave of an impact on the community forever by leaving us with these words, “Breathe, it’s just a bad day, not a bad life”.

Jordan's Journey & Legacy

To honor her memory, we are dedicating our new beautiful plum berry lipstick shade to her name, Jordan. A portion of the proceeds will be donated to the Jordan Christine Long scholarship fund which her mother, Jessica started after death to give young girls a chance to become a nurse just as Jordan set her heart on becoming.

If you purchase Jordan's lipstick shade, post a pic of you rocking your new shade on Instagram using the hashtag #jordanstmojourney and let us know where you are! Then, follow Jordan's Journey with us!

Join us in giving hope to a young girls’ dream!