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Create smooth, natural-looking coverage without the heavy feel. This bestselling, aloe-based mineral foundation blends effortlessly and builds from a sheer tint to full coverage while maintaining a soft, natural-matte finish. Available in 13 shades and enriched with squalane, shea butter, chamomile, and vitamin E for comfortable everyday wear.
Faithful: Neutral fair
Innocence: Neutral light
Blissful: Cool light-to-medium with pink undertones
Pure: Neutral light-to-medium
Adored: Neutral light-to-medium
Genuine: Warm light-to-medium olive
Hopeful: Neutral medium
Wisdom: Medium olive
Honest: Warm medium-neutral
Promise: Medium warm sand
Confident: Warm tan
Heavenly: Deep warm
Not sure which shade is right for you? Start with the Liquid Foundation Sample Set to compare shades at home in natural lighting.
Prime skin with our Flawless Primer.
Apply 1–3 pumps of foundation using a brush, beauty blender, or clean fingertips.
Blend evenly in circular motions:
1 Pump: Sheer, tinted moisturizer finish
2 Pumps: Medium, natural coverage
3 Pumps: Full coverage with a radiant glow
Why You'll Love It
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Builds from sheer to full coverage
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Soft, natural-matte finish
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Lightweight, breathable feel
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Helps visibly even skin tone and soften imperfections
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Aloe-based formula supports comfortable wear
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Rice powder helps minimize excess shine
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Flexible finish works beautifully on mature-looking skin
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Vegan, cruelty-free, and made in the USA
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No synthetic fragrance, parabens, sulfates, or phthalates
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Liquid Mineral Foundation – Buildable, Natural Coverage

Aloe-based
Your Skin—Only Smoother and More Even
Meet the foundation that adapts to your ideal level of coverage. Its lightweight, buildable formula helps even the appearance of your complexion and soften the look of redness and imperfections without leaving skin feeling heavy or cakey.
Use one pump for a fresh, barely-there tint, two for natural medium coverage, or three for a polished full-coverage finish. The aloe-based formula is complemented by moisture-supporting squalane and shea butter, while finely milled rice powder helps absorb excess shine. The result is a smooth, comfortable finish that looks like skin—not a mask.

How to use
Shake well before applying. Begin with a small amount and blend from the center of the face outward using clean fingertips, a damp makeup sponge, or a foundation brush.
1 pump: Sheer, tinted-moisturizer-like coverage
2 pumps: Natural medium coverage
3 pumps: Full coverage
For the most seamless result, build coverage in thin layers and allow each layer to settle before adding more.
Pro Tips
Apply over moisturized skin for the smoothest finish.
Use a damp sponge for lighter coverage or a dense brush for fuller coverage.
Set only areas prone to shine to maintain a skin-like appearance.
Finish with Finishing Touch Setting Spray when you want a softer, more luminous look.
Check your shade match along the jawline in natural daylight.
Ingredients
*Aloe Vera Leaf Juice, Water, *Vegetable Glycerin, *Rice Powder, Boron Nitride, Candelilla Wax, Squalane, *Shea Butter, *Chamomile Hydrosol, *Lecithin, *Tocopherol (Vitamin E), *Vanilla Planifolia, *Oregano Leaf Extract, Thyme Extract, *Olive Leaf Extract, *Rosemary Leaf Extract, Lavender Flower Extract, Goldenseal Root Extract.
May contain: Titanium Dioxide (non-nanoparticles), Zinc Oxide, Iron Oxides.
*Certified organic ingredient.
Product Details
1 fl oz / 30 mL pump bottle
Sheer-to-full buildable coverage
Natural-matte finish
13 shades
Vegan and cruelty-free
Gluten-free
Paraben-free
Phthalate-free
No synthetic fragrances or dyes
Made in the USA
Shade appearance may vary depending on lighting and screen settings.










